According to Avery Ching, DecibelTrade is described as a fair exchange for retail, proprietary, and institutional traders with access to all blockchain liquidity, democratized complex trading strategies, and mitigation of counterparty risk by enabling verification of exchange funds and removal of customer funds, source: Avery Ching on X, Nov 23, 2025. ShelbyServes is described as an AI and cloud data lifecycle product that serves and stores data across neoclouds, data centers, and consumer devices, aiming to support large AI spending at a fraction of typical cloud storage costs, source: Avery Ching on X, Nov 23, 2025. The author added that the descriptions do not include the word blockchain and stated that blockchain enables the innovation but product innovation is the focus, source: Avery Ching on X, Nov 23, 2025.